International Business - Cases and Exercises
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Contents:
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- I. THE ENVIRONMENT OF INTERNATIONAL BUSINESS.
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Case 1. Is Coke Still “It” in the Global Marketplace?
- Case 2. Where's the Beef?
- Case 3. Pez Dispensers to Boomerangs.
- Case 4. Whose Harley is it?
- Case 5. Ted and Harry's Ice Cream Factory.
- Case 6. A Canadian Mystery.
- Case 7. Rawlings Sporting Goods.
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- II. INTERNATIONAL TRADE ISSUES.
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Case 8. Sunshine Farms.
- Case 9. Silicon Valley South?
- Case 10. Chiquita Brands International.
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- III. THE GLOBAL MONETARY SYSTEM.
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Case 11. E-Cash.
- Case 12. Trading Pesos for Greenbacks.
- Case 13. Global Trade Blues.
- Case 14. The Mouse that Roared.
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- IV. INTERNATIONAL STRATEGY AND ALLIANCES.
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Case 15. Wal-Mart or Carrefour.
- Case 16. Brilliance China Automotive.
- Case 17. Diamonds are a Rebel's Best Friend.
- Case 18. Citizens Bank of Jamaica.
- Case 19. The Toledo Bicycle Company.
- Case 20. The Great Oklahoma Oil Company.
- Case 21. Do You DoCoMo?Create?
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- V. INTERNATIONAL MARKETING.
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Case 22 N-e-s-t-l-e-s.
- Case 23. Taxing the Demon Weed.
- Case 24. Fine Belgian Chocolates.
- Case 25. Peeling Like a Banana.
- Case 26. Tonia Motorbikes.
- Case 27. Pegasus Footwear.
- Case 28. Plunge Furniture Factory.
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- VI. IMPORT/EXPORT, LOCATION DECISIONS, GLOBAL MANUFACTURING.
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Case 29. Moonbeam Electronics.
- Case 30. Happy Thanksgiving!
- Case 31. Rocko Handbags.
- Case 32. Which Country Next?
- Case 33. Anne-Marie and Mighty-Mart.
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- VII. INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND CULTURE.
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Case 34. Trying to Do Business in Mexico, Gringo Style.
- Case 35. Sushi for Pizza.
- Case 36. Ed's Big Career Move.
- Case 37. Jill O'Reilly Goes to Taiwan.
- Case 38. Canada Timber.
- Case 39. A Naive Sahab in India.
- Case 40. Au Revoir, Mrs. Williamson.
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- VIII. INTERNATIONAL FINANCE, ACCOUNTING, AND TAXATION.
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Case 41. Wilson International.
- Case 42. “"Baa” d Pricing Policies.
- Case 43. “Baa” st Transfer Price.
- Case 44. Diving into a Tax Haven.
- Case 45. Praying for Dollars, Riyals, or Shekels.
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- IX. ETHICS IN INTERNATIONAL BUSINESS.
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